My Experience in Writing and Journalism

I believe in the power of words to inform, inspire, and connect. As a freelance writer and editor, I’ve developed skills in crafting compelling narratives that resonate with diverse audiences. With a particular focus on hospitality and lifestyle publications, I excel at capturing the essence of a brand, uncovering emerging trends, and translating complex ideas into engaging content.

Driving Growth at BarChick.com

My five-year journey at BarChick.com, from contributing writer to Head of International Content and Manager of Bar Partnerships, provided me with invaluable experience in content creation, team leadership, and strategic partnership management.

Head of International Content: Leading a global network of nearly 70 city guides and contributing writers, I ensured the consistent quality and relevancy of our content. I fostered collaboration between writers and local industry experts to create a comprehensive and authentic voice for each city. This role sharpened my skills in content strategy, editing, and cross-cultural communication.

Manager of Bar Partnerships: I developed and nurtured relationships with key partners in the bar and hospitality industry. This involved creating unique offers for BarChick readers, developing engaging activations, and tracking performance metrics to ensure maximum value for both the brand and our partners. This role strengthened my understanding of business development, revenue generation, and data-driven decision-making.

Freelance Writing & Editing

My freelance work has allowed me to collaborate with a variety of organizations on diverse projects, including:

• Content Creation: Writing engaging articles, blog posts, and website copy that capture the essence of a brand and resonate with target audiences.
• Brand Development: Crafting brand messaging and positioning statements that differentiate brands and establish a strong presence in the market.
• Editing & Proofreading: Ensuring content is clear, concise, and error-free, maintaining high standards for quality and professionalism.
• Research & Trend Analysis: Identifying emerging trends and conducting in-depth research to provide valuable insights and inform content strategies.

My Writing Strengths

• Adaptability: I can easily adapt my writing style to match the tone and voice of different brands and publications.
• Storytelling: I believe in the power of storytelling to captivate audiences and create emotional connections.
• Clarity & Concision: I strive to communicate complex ideas in a clear, concise, and engaging manner.
• Attention to Detail: I am meticulous about grammar, punctuation, and fact-checking to ensure the accuracy and credibility of my work.
• Cultural Sensitivity: My experience working with international teams has instilled in me a deep appreciation for cultural nuances and the importance of adapting communication styles to different audiences.

My passion for storytelling and understanding how people connect with brands has driven my career in writing and journalism. I believe that words have the power to shape perceptions, inspire action, and create lasting impact. Whether it’s crafting a captivating brand story, uncovering emerging trends, or simplifying complex ideas into engaging content, I am dedicated to using my skills to help businesses thrive.

If you’re looking for a collaborator who can bring your brand’s story to life, I would love to hear from you. Let’s connect and explore how we can work together to create compelling content that resonates with your audience and drives meaningful results.