HCForest

Behavioral Scientist | Bridging Human + Machine Reasoning

Connecting the dots between innovation, creativity & foresight

Hi, I’m Haley — I help organizations solve big complicated problems by understanding how people actually think, decide, and create.

I work at the intersection of neuroscience, behavioral science, and strategic innovation. Whether you’re navigating organizational change, building a creative culture, or reimagining a product or system, I bring research-backed insights and pragmatic strategy to help you think more clearly and act more boldly.

(I also compulsively say hello to animals, because animals are great.)

Here’s how I help:

Speaking & Thought Leadership — Keynotes and workshops on the neuroscience of creativity, leadership, and decision-making. I speak at major conferences (CPSI, NEAAE, Florida Creativity Conference) and help organizations unlock creative potential in their teams.

Executive Coaching — One-on-one and team coaching for leaders building creative confidence, navigating complexity, and making better strategic decisions. Grounded in behavioral science and cognitive psychology.

Strategic Innovation — Partner with me to solve your toughest challenges. I bring behavioral research, systems thinking, and experimental design to product strategy, organizational problems, or strategic decisions that feel stuck or ambiguous.

Whether through research, speaking, coaching, or hands-on strategy work, I help organizations thrive in uncertainty—with equal parts rigor and imagination.

Let’s Work Together