Crafting a Unique Ice Cream Experience through Brand Collaboration
What happens when you blend the cool creaminess of ice cream with the zesty kick of a margarita? You get Margarita Madness, a limited-edition flavor born from an unlikely but delicious collaboration between Ben & Jerry’s and Olmeca Altos. This hypothetical project aimed to capture the growing trend of tequila consumption, particularly Margaritas, while aligning with both brands’ values and commitment to social responsibility. By combining the beloved flavors of the Margarita with Ben & Jerry’s signature ice cream craftsmanship, we sought to create a unique and memorable product that would resonate with consumers and generate excitement for both brands. As Project Manager, I led this initiative, leveraging market research, behavioral science insights, and a keen understanding of consumer trends to bring this innovative concept to life.
*This was an academic project. No brands were officially involved in the process.
The Challenge
The challenge was to identify a white space opportunity where both brands could benefit from a collaboration. This involved finding a concept that aligned with their core values, market positioning, and target demographics while offering a unique and compelling product.
The Solution
Through extensive market research and data analysis, we identified a growing trend: the increasing popularity of tequila, particularly the Margarita cocktail. We recognized an opportunity to fuse this trend with Ben & Jerry’s commitment to social responsibility and innovative flavors.
The result was Margarita Madness, a limited-edition ice cream flavor infused with the zesty flavors of lime and tequila (non-alcoholic, of course!). This flavor not only tapped into the growing popularity of the Margarita but also aligned with both brands’ values by partnering with VAMOS, a charity supporting Mexican communities.
Project Manager
Launch Strategy:
I developed and executed the launch strategy for Margarita Madness, leveraging social media, influencer marketing, and targeted advertising campaigns.
Market Research:
I led the market research efforts, identifying key trends, consumer preferences, and potential white space opportunities.
Concept Development:
I facilitated brainstorming sessions and collaborated with to develop the Margarita Madness concept, ensuring it aligned with both brands’ identities.
The Wrap-Up
The Margarita Madness project exemplifies the power of brand collaboration and innovative product development. By understanding consumer behavior, leveraging market trends, and aligning with shared values, we were able to create a product that not only delighted consumers but also contributed to a social cause.
As Project Manager, I played a crucial role in bringing this vision to life. My leadership, project management skills, and understanding of consumer behavior were instrumental in ensuring the project’s success. This case study demonstrates my ability to manage complex projects, foster collaboration, and deliver results that exceed expectations.
Haley Forest 