Ideas in Action

A Selection of Professional & Hypothetical Case Studies

The best ideas emerge through collaboration, outside-the-box thinking, and a solid foundation in research and data with a sprinkle of what-if. Below is a selection of projects that exemplify my approach to problem-solving and my passion for driving positive change.

Click through for an in-depth look at how I helped businesses thrive and create a more sustainable future.

A Strategic Framework for Climate Tech

Client: Allelo Design

Brief: Evaluate existing design frameworks and develop a comprehensive strategy for integrating behavioral science and impact measurement into environmental design for climate tech companies.

Solution: Conduct in-depth research and analysis to identify gaps and opportunities in current frameworks, resulting in a strategic roadmap for Allelo Design to empower climate tech companies in creating impactful and sustainable solutions.

Unlocking Team Potential with the SHIFT Framework

Client: Slalom Consulting

Brief: Enhance the impact and effectiveness of the SHIFT adaptability assessment framework by translating complex data into actionable insights and recommendations.

Solution: Develop a system for information retrieval and crafted compelling, behaviorally-informed assessment result narratives and supporting content to guide clients towards positive change and growth.

Transforming Food Waste into Culinary Innovation

Client: Baldor Specialty Foods, Inc.

Brief: Develop a new business avenue to address food waste, complete with market research, a working prototype, and a marketing strategy.

Solution: Revitalize the SparCs program by reframing food scraps as valuable ingredients, educating chefs and consumers, and streamlining the ordering process to reduce waste and inspire culinary creativity.

Margarita Madness: A Blend of Flavor and Social Impact

Client: Ben & Jerry’s and Altos Tequila (hypothetical project)

Brief: Create a theoretical product by identifying the white space between two publicly traded companies.

Solution: A limited-edition ice cream that combines the beloved flavors of the Margarita with Ben & Jerry’s commitment to social responsibility.

*This is just a mock-up of the packaging. Obviously, ignore the look of the actual ice cream. Unless margaritas look like that where you are and in that case, I’m fascinated.

The Fertility Savings Plan: Empowering Parenthood

Client: MBA Capstone Project

Brief: Develop a solution to address the question “Are we running out of people?” with the potential to impact 100,000 individuals within five years.

Solution: The Fertility Savings Plan (FSP): An innovative financial product designed to empower individuals and couples on their journey to parenthood by addressing financial barriers to fertility treatments.

Optimizing Hult House Occupancy through a UX-Driven Approach

Client: Hult House

Brief: Utilize data to increase occupancy rates in Hult House dormitories.

Solution: Develop a data-driven framework based on the customer journey to streamline the application and move-in process, reduce barriers to entry, and enhance the overall student experience.